Broadcast coverage of Royal Ascot 2026 will reach a record 180 territories through 30 networks, reinforcing the meeting’s position as one of the most internationally watched events in horse racing.
Royal Ascot will be broadcast to audiences in 180 territories during this year’s five-day meeting, with organisers confirming the most extensive international television and digital distribution package in the event’s history.
The prestigious meeting at Ascot Racecourse, which runs from 16–20 June, will be available through 30 broadcast partners worldwide. The coverage is being distributed by HBA Media on behalf of Royal Ascot.
New agreements with broadcasters in Australia and Southeast Asia headline the expansion, while established partnerships across Europe, North America and the Middle East continue to strengthen the event’s international profile.
Australia and USA Among Key Growth Markets
A major new deal sees Australia’s Channel 7 broadcast the full Royal Ascot World Feed across both linear television and digital platforms for all five days of racing. The agreement significantly increases the meeting’s exposure in one of the world’s most established racing nations, particularly with Australian contenders expected to feature prominently this week.
In the United States, NBC will once again provide extensive coverage from the racecourse, broadcasting across both its television network and Peacock streaming platform. American interest remains strong as trainer Wesley Ward seeks further success at the Royal Meeting with a seven-horse team.
Elsewhere in North America, Canadian public broadcaster CBC joins the Royal Ascot broadcast portfolio for the first time, carrying the full World Feed throughout the meeting.
Expanded Coverage Across Asia and the Middle East
New agreements with SPOTV and TVRI will bring Royal Ascot to millions of viewers across Southeast Asia, with TVRI alone reaching an estimated 80% of Indonesian households.
Japanese audiences will once again have dedicated access through Netkeiba’s YouTube partnership, with interest boosted by the return of Japanese challenger Satono Reve following his runner-up finish in last year’s Queen Elizabeth II Jubilee Stakes.
The Middle East remains a key market for the Royal Meeting, with Dubai Media and Abu Dhabi Media continuing their long-standing coverage agreements. Organisers believe the region remains one of racing’s most engaged international audiences.
Enhanced International Broadcast Production
Broadcasters will have access to two primary content offerings throughout the week.
The enhanced Royal Ascot World Feed will provide complete coverage of all 35 races across the meeting, delivering approximately 25 hours of live programming. The coverage team includes Tom Stanley, Michelle Yu, Aly Vance, Ella McNeill and Ally Mosley.
A dedicated 90-minute international programme will also be produced, focusing on the Gold Cup and featuring interviews, analysis and behind-the-scenes content designed specifically for global audiences.
To support international storytelling, organisers have also commissioned a new mini-series produced by Equine Production, complementing the live race coverage.
Royal Ascot’s Global Appeal Continues to Grow
Tom Johnson, Commercial Director at Ascot Racecourse, said the expanded distribution reflects Royal Ascot’s increasing status as both a sporting and cultural event.
He said the addition of new broadcast partners and a larger international on-site media presence would make the meeting more accessible and relevant to audiences worldwide.
Frank Sale, Chief Executive of HBA Media, highlighted the strength of the international field expected to compete this week, noting that horses from France, Japan, Australia and the Americas continue to enhance the meeting’s global appeal.
With broadcasters spanning Europe, North America, Latin America, Asia-Pacific and the Middle East, Royal Ascot’s 2026 edition is set to attract one of the largest worldwide audiences in the event’s history.