Newbury Racecourse is making history as it prepares to host the UK’s first deaf aware music raceday on Saturday, 20th September 2025, featuring BRIT Award winner James Bay.
The Dubai Duty Free International Weekend will mark a groundbreaking milestone for accessibility in British racing, with professional sign language interpreters providing translation for both live racing commentary and James Bay’s musical performance.
Breaking Barriers in Equestrian Events
This deaf aware music raceday initiative addresses a significant need, with statistics showing that one in three UK adults experience deafness, hearing loss, or tinnitus. More than 150,000 people use British Sign Language as their primary communication method.
Comprehensive Accessibility Features
Newbury Racecourse’s deaf aware music raceday includes:
- Professional sign language interpreters for racing commentary
- Sign language translation for James Bay’s live performance
- Dedicated viewing spaces for the deaf community
- Behind-the-scenes racecourse tours
- Meet and greet opportunities with jockeys
- Tailored panel discussions for deaf attendees
- Preferential ticket pricing for community members
Industry Support for Inclusive Racing
The groundbreaking deaf aware music raceday is supported by OLBG, the online betting guide, highlighting the racing industry’s commitment to accessibility.
Connor Robson, Newbury Racecourse’s Partnership Manager, said: “We’re always striving to make our racing experiences as accessible as possible, and we look forward to welcoming the deaf community to the Racecourse on Saturday 20th September.”
James Bay, celebrating the 10th anniversary of his multi-platinum debut album ‘The Chaos & The Calm’, expressed his support: “Music is for everyone, and I’m proud to be involved in an event that’s making sure no one is left out of the experience.”
Building on Musical Success
This deaf aware music raceday concludes Newbury’s biggest ever summer of music, following performances by Sophie Ellis-Bextor, Ella Henderson, Bjorn Again, and Clean Bandit. The series has generated over £300,000 in savings for racegoers through early booking discounts.
How to Attend
Deaf community members can access exclusive ticket information for this historic deaf aware music raceday by contacting info@newburyracecourse.co.uk.
This pioneering accessibility approach could establish new standards for UK racecourses, demonstrating how equestrian sport continues evolving to welcome all enthusiasts.
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